MetroStyle Retail unified product discovery, payment links, and delivery updates inside the channel customers already preferred.
Store teams handled hundreds of daily WhatsApp messages manually. Product questions, stock checks, and payment follow-ups lived in separate threads with no link to the ecommerce backend.
Prustaz integrated WhatsApp Business API with the existing Shopify catalog, built agent handoff rules, and automated order confirmations with Razorpay payment links and ship-status notifications.
Chat-to-order conversion improved within six weeks, average response time dropped sharply, and the ops team could manage peak sale weekends without adding headcount.
MetroStyle had strong walk-in traffic and a growing online catalog, but WhatsApp was where most purchase intent appeared — and where most orders stalled.
We shadowed store staff for a week and documented how customers moved from product photos to size questions to payment. That journey became the blueprint for automated prompts and human escalation points.
Agents and automated replies pull live SKU data from Shopify so customers never receive outdated prices or sizes. Out-of-stock items trigger alternative suggestions instead of dead ends.
Payment links and shipment updates stay in the same thread, which reduced abandoned carts and repeat support questions after purchase.
“The strongest from scattered chats to a repeatable sales channel work starts with the real workflow and makes the next step obvious.”